It's Always Sunny in Philadelphia is a twisted television comedy about a group of politically incorrect underachievers who run a dive bar called Paddy's Pub, and who try to scheme their way into their vision of success. The truth is they are unsuccessful at just about everything and oblivious to their limitations, but they just keep trying! The Sunny licensing program offers the show's die-hard fans a piece of this hilarity with products that help them feel like a part of "the crew" everyday.
“In considering licensing for It's Always Sunny in Philadelphia, we worried if anyone outside our team could ever understand the brand like we did - well enough to translate it into extensions that the show's seriously passionate fans would feel were authentic. Brandgenuity impressed us by really understanding the Sunny brand, its unique voice, personality, and style. In turn, they educated licensees about Sunny and art directed the style guide, so we could feel sure the brand and its signature experience were fully expressed in all product.”
— Eric Schrier
Executive Vice President FX Productions & Senior Vice President, Series Development
— Eric Schrier
Executive Vice President FX Productions & Senior Vice President, Series Development
