Apparel, barware, lottery tickets and surfboards are just a handful of extensions that leverage the iconic Atari logo and classic game titles. Products in numerous lifestyle platforms resonate with first generation gamers and attract new gamers alike. Atari is a brand with strong name recognition and affinity worldwide and naturally lends itself to licensing.
“Brandgenuity recognizes that Atari is both a games and cultural brand. They have made it a priority to reach both classic game fans and new younger audiences by seeking licensees that bring innovation and creative designs to select products that are made available via retail and online channels.”
— Jim Wilson
CEO and President, Atari, Inc
